Tulips & Twirls Boutique started as just a "Why not" idea in the basement of home in Fredericksburg, Va in July 2018. Janelle and Jeffrey Heyl, owners of Tulips & Twirls were searching for a better way to provide Janelle the opportunity to continue working from home after 3 long years of being in direct sales with a MLM company. Janelle had built a huge cosmetics business, a solid customer base and decent social media following, but she wasn't fulfilled at the end of they day. Janelle was shopping in other boutiques for her daughter Emersyn, and had thought for years it would be a fun business, so she pitched the idea to Jeff and they agreed "why not!" The rest is history! Tulips & Twirls was a big hit in Janelle's social circle and the beauty of social media has allowed the business to flourish.